DALLAS, TX.- The market in rare and vintage movie posters showed steady strength in Heritage Auctions‘ $1.3+ million Signature(r) Movie Poster Auction on July 16 in Dallas, with an insert poster to Universal’s 1935 horror classic Werewolf of London leading the pack with a $47,800 final price realized. All prices quoted include 19.5% Buyer’s Premium. “Results were solid across the board,” said Grey Smith, Director of Movie Posters at Heritage. “We offered quality and depth across all genres, which is what collectors want. That translated into good strong bids and spirited competition.” More than 1,220 bidders competed in the auction for 1,296 lots, translating into a 91% sell-through rate by total value. While early horror reigns supreme in movie poster collecting circles, the market in classic Film Noir posters has been enjoying continued popularity among collectors, as evidenced by the $20,315 price realized for a one sheet to Par