VIENNAFAIR 2011 Announces Georg Schöllhammer as New Artistic Director


VIENNA.- “We have managed to create a clear and unique profile for the VIENNAFAIR within the international art fair scene in the past six years. To strengthen the focus on galleries and contemporary art from the countries of Central, Eastern and South-Eastern Europe and to achieve at the same time a sustainable development of the presence of major international galleries was the basis for our decision to appoint a new artistic director for the VIENNAFAIR“, Matthias Limbeck, topical manager at Reed Exhibitions Messe Wien, comments the choice of the new artistic director Georg Schöllhammer, who will be acting in collaboration with Hedwig Saxenhuber. “Both have acquired a high degree of competence and an extensive network of contacts, especially in the countries of Eastern and South-Eastern Europe, in their longstanding careers