Twenty Portraits of Helena Rubinstein to Be Offered by Sotheby’s in New York

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NEW YORK, N.Y.- In May and October 2011, Sotheby’s will offer 20 portraits of Helena Rubinstein (1870-1965), the legendary businesswoman and style icon whose name remains synonymous with beauty and elegance more than 100 years after the founding of her company, Helena Rubinstein, Incorporated. Rubinstein was a pioneer and an innovator, creator of one of the first worldwide beauty brands and the world’s first female self-made millionaire. She was also a noted collector, filling homes in London, Paris and New York with extraordinary works of art. The auctions of works from her estate by Sotheby’s predecessor firm,Parke Bernet in 1965 are still spoken of with reverence, and even today, collectors continue to prize a Rubinstein provenance. As both a patron of the arts and a seasoned collector, Rubinstein sat for portraits by celebrated artists such as Salvador Dalí, Raoul Dufy