Santa Fe, NM.- Experience Matters, and for the 11th installment of the acclaimed international art fair ART Santa Fe, this phrase means an exciting week-end in the country’s second largest art market. ART Santa Fe runs from July 7-10, 2011. It all starts with the excitement of the cork-popping Gruet champagne Gala and Vernissage, 5-8pm on July 7, with proceeds benefitting the New Mexico Museum of Art. The fair is located in the heart of Santa Fe, a UNESCO world heritage city, at the eco-smart building, the Santa Fe Convention Center. Santa Fe, with its unique mix of modern and ancient, haute cuisine, pioneer spirit, and high culture, is known as “The City Different” and is home to this boutique fair.