LONDON.- On Tuesday 6th July 2010, in the first ever sale of its type, Sothebys will bring together some 21 lots, the intrinsic quality and importance of which will be matched by extraordinary nature of their provenance. Ranging in date from the 16th to the 19th centuries, and emanating from all corners of Europe, the works in the sale span the entire range of the decorative arts, from porcelain to silver, snuff boxes to furniture, and textiles to objects of Vertu. Mario Tavella, Sothebys Deputy Chairman Europe, who has spearheaded the sale, describes what first triggered the idea: Someone asked me once: what makes something a treasure? I thought about it…. In my world, the world of objects, a treasure would be something which is not only beautiful, precious, rare and hidden, but which also tells a captivating story. These are the kind of pieces that provoke an almost visceral reaction when we look at them.