MAXXI’s First Birthday: 479,628 Visitors in 310 Days of Opening: 1,547 a Day


ROME.- MAXXI, the National Museum of XXI Century Arts designed by Zaha Hadid celebrated its first birthday having opened to the public on 30 May 2010 after a three-day inauguration (27, 28, 29). To mark the occasion there was a great family party on Saturday 28 May: the museum piazza was awash with the colours of the MAXXI windmills made by the visitors with the museum’s Education Department staff. Visitors to the museum received also an exclusive limited edition gift: a pin realised in collaboration with Il Gioco del Lotto and inspired by the fluid lines of Zaha Hadid’s architecture. 479,628 visitors in total (through to 30 May 2011) of which around 110,000 participating in the events hosted or produced by the museum | 310 days of opening | 1,547 visitors per day | over $2,600,000 taken in annual ticket sales | an average of $14 spent per visitor (the same as the Metropolitan Museum in NY). 1,100 guided tou