Magic of Persia Contemporary Art Prize Launches June 2010

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LONDON.- The first of its kind, Magic of Persia Contemporary Art Prize (MOP CAP) is a global search to identify the most talented emerging Iranian artists from both its homeland and the Persian Diaspora. The MOP CAP judging panel is made up of experts in contemporary Iranian art and culture from around the world and will be chaired by Canvas Holding Founder, Ali Khadra. Further panellists include the Serpentine’s Director of International Projects, Hans Ulrich Obrist, architect Zaha Hadid and artist Idris Khan, amongst others. A shortlist of up to 20 artists will be announced at a charity gala in Abu Dhabi later this year. The judging panel will then set to work on selecting their chosen finalists; each of whom will exhibit works at the Royal College of Art in London . The winner of the prize will be announced at a prize giving ceremony at the Royal College of Art in 2011 and will be awarded a solo exhibition at an exhibition space at the Saatchi Gallery the subsequent year