New York Times – For
weeks, Hollywood has sat
in judgment of a last-second decision by Warner Brothers to
convert its two-dimensional “Clash of the Titans” into
3-D after filming was finished.
James Cameron cried
sacrilege, Michael Bay said such quickie
conversions resulted
in “fake 3-D” and fanboy bloggers lambasted Warner and urged people to
skip it.
But what about regular moviegoers — would they even notice anything
amiss with
the movie’s 3-D? It’s no small question for Hollywood. With at
least 70
movies in the 3-D pipeline — including many similar conversion projects —
studios and theater owners are betting heavily that audiences will snap
up
increasingly expensive 3-D tickets. Mr. Cameron, whose “Avatar”sparked
this fervor by racking
up nearly $2.7 billion in global ticket sales, fretted to Deadline.com that
Warner is “expecting the same
result, when in fact they will probably work against the adoption of
3-D,
because they’ll be putting out an inferior product.”