Art News

Growing Conversion of Movies to 3-D Draws Mixed Reactions

Matt Lucas as Tweedledee and Tweedledum in Walt Disney's "Alice in Wonderland" - Photo Walt Disney Pictures

New York Times – For
weeks, Hollywood has sat
in judgment of a last-second decision by Warner Brothers to
convert its two-dimensional “Clash of the Titans” into
3-D after filming was finished.
James Cameron cried
sacrilege, Michael Bay said such quickie
conversions resulted
in “fake 3-D” and fanboy bloggers lambasted Warner and urged people to
skip it.
But what about regular moviegoers — would they even notice anything
amiss with
the movie’s 3-D?
It’s no small question for Hollywood. With at
least 70
movies in the 3-D pipeline — including many similar conversion projects —

studios and theater owners are betting heavily that audiences will snap
increasingly expensive 3-D tickets. Mr. Cameron, whose “Avatar”sparked
this fervor by racking
up nearly $2.7 billion in global ticket sales, fretted to that
Warner is “expecting the same
result, when in fact they will probably work against the adoption of
because they’ll be putting out an inferior product.”