Famous Ascher Studio Re-Launches with New Collection of Scarves


LONDON.- Ascher Studio, fourth generation grand wizards of the fabulous scarf, are launching their first new collection of scarves in thirty years. To launch the collection, Ascher appeared at the New York International Gift Fair, where they took a stand in the fashion accessories section, August 14-19. This was Ascher’s first appearance at a gift fair, ever. Sam Ascher, fourth generation director of the veteran company, is a young man on a mission. “This was the official launch of our new scarf line in the US for buyers and press. We were communicating the history of our company and talking about the direction and the future that we see for ourselves in the fashion and home accessories business. “ They met with buyers from luxury fashion boutiques and gift stores all over the US in addition to the major department stores. The Ascher name is closely linked to great mid-century fashion designers such