Art News

Digital Media Puts UK Talent on the World Stage at Edinburgh Fringe Festival

EDINBURGH.- The British Council’s Edinburgh Showcase 2011 (ES2011) will use digital media to give some of the UK’s most innovative performing artists an unprecedented global platform. The Showcase will take place from 22 – 27 August, as part of the Edinburgh Fringe Festival. The event is a biennial platform of outstanding UK performance, designed to find opportunities for British artists to tour overseas. This builds new relationships and opens up new markets for the UK’s performing arts sector. This year the showcase will embrace the best of digital innovation, reaching a wider audience through a new website and an app for the iPhone and iPad. The website invites users to explore the 27 showcase artists and view video trailers from each of the productions, as well as read blogs and engage through social media. This will mean that international promoters and producers not in Edinburgh will have