Dallas Museum of Art Publishes Ignite the Power of Art: Advancing Visitor Engagement in Museums

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DALLAS, TX.- The Dallas Museum of Art is releasing an important new book that offers groundbreaking insight into how museum visitors connect with art and how museums can create enriching and engaging experiences for diverse audiences. Distributed by Yale University Press, Ignite the Power of Art: Advancing Visitor Engagement in Museums reveals findings from the DMA’s innovative seven-year research on the different preferences and behaviors of museum goers. The book documents how the Museum’s new understanding of its audience and community transformed its practices and programs, leading to a 100% increase in overall attendance and dramatic increases in the Museum’s visibility, membership, and public programming participation. Written by Bonnie Pitman, The Eugene McDermott Director of the DMA, and Ellen Hirzy, Ignite the Power of Art captures the vibrant and colla