LONDON.- Christie’s, the world’s leading art business, has announced a corporate name change for its exclusive property brand Christie’s International Real Estate, formerly Christie’s Great Estates. The prime and super-prime sectors of the property market—where Christie’s International Real Estate operates exclusively have a global clientele. The name change will instill in these consumers a more immediate grasp of the company’s mandate and clarify that Christie’s and its real estate arm are one and the same. Christie’s International Real Estate is the only real estate network wholly owned by a fine art auction house. The network is uniquely positioned to follow the footprint of its parent company, Christie’s, into the growing markets of the Middle East, Russia, and China, as well as established economies across the world, most notably North and South America and Europe. The
