ZURICH.- For the first time, the Swiss National Museum in Zurich presents its extensive archive of press photographs. The exhibition looks at recent Swiss history from
the perspective of the press photographer and reveals how, in the second half of the 20th century, press photography developed into the photojournalism we know today. Housed in three original pavilions by the designer and engineer Jean Prouvé from the 1940s, «C’est la vie» includes meticulously composed photographs depicting political events, episodes from everyday life, unforgettable moments, candid pictures of well-known personalities and portraits of everyday heroes. It also shows how the extensive photo reportages of the early years were superseded by individual snapshots – initially still in black and white, then in colour. New methods of image transfer and printing technologies enabled ever-increasing