Carlos Urroz Redesigns ARCO: the Contemporary Art Fair of Madrid


MADRID.- ARCOmadrid_2011, The International Contemporary Art Fair of Madrid, has agreed on the guidelines for its new project and appointed the gallery representatives sitting on its Organising Committee for its upcoming event, organised by IFEMA, to be held from 16th to 20th February 2011 at the Madrid Exhibition Centre. Yesterday, Monday 28th June, the Spanish representatives on the Organising Committee — Rebeca Blanchard, Galería Nogueras Blanchard; Guillermo de Osma, Galería Guillermo de Osma; Helga de Alvear, Galería Helga de Alvear; Moisés Pérez de Albeniz, Galería Moisés Pérez de Albeniz; and Soledad Lorenzo, Galería Soledad Lorenzo — together with the Portuguese gallerist Pedro Cera, Galeria Pedro Cera, met with the management of the fair for an opening contact and to approve the new rules, which will be made public in early July, as well as the basic design for the 30th ARCOmadrid.