NEW YORK, NY.- Calvin J. Goodman, influential mentor to artists and advisor to arts organizations, died in Los Angeles on August 17th, 2011 of natural causes. For over five decades Goodman worked with such renowned artists as Louise Nevelson, Hans Burckhart, Harry Jackson, and Françoise Gilot, and countless other artists. Known for his insight into the thoughts that motivate an artist, Goodman had an uncanny ability to help creative spirits discover and connect with the audience their work would speak to. Convinced that art answers to basic human needs and is no mere fad nor ornament, Goodman became a powerful resource for artists seeking the constituency that would make all the difference between life in a garret and a successful career. Among Goodman’s unique contributions was his Art Marketing Handbook, a virtual bible for artists and art dealers addressing every aspect of its subject from gallery design to contracts, pricing, sales presentations, and professional ethics