SAN FRANCISCO, CA.- In an effort to encourage people to explore the Central Market neighborhood, seasoned multimedia producers researched and crafted stories that cut through the negative stereotypes of the neighborhood to feature the beauty and humanity of Central Market people and places. The podcast focuses on two blocks of Central Market that have recently been activated through dynamic arts programming under the auspices of The ARTery Project. These downloadable videos and audio segments bring depth to an underappreciated neighborhood. “We recognize there are many great stories to tell and since we have been involved with the revitalization of this neighborhood through The ARTery Project, we have looked for creative ways to tell these stories,” said Director of Cultural Affairs Luis R. Cancel. “In addition to two Culture Wire episodes, which we produce with SFGTV, this podcast will delve deeper