Art News

“Advertising for Health” on View at the Wolfsonian-FIU

MIAMI BEACH, FL.- The Wolfsonian–Florida International University presents Advertising for Health, an installation that explores nearly a century of advertising for medicine, pharmacy, and public health. The installation features rare advertisements, printed ephemera, and posters from a recent gift by William H. Helfand, a recognized author and print collector. Together with a selection of printed materials and objects from a rarely-exhibited segment of The Wolfsonian’s collection, these works reflect, through their design strategies, changing ideas about health in the Americas and Europe between the late nineteenth century and the Second World War. The objects on view also encourage reflection on the “pursuit of health” in the present by conveying the lively history underlying issues that remain current today. The Wolfsonian has a particularly rich collection of books, periodicals, and