Art News

Absolut Unveils “I’m Here” in the UK, a Creative Collaboration with Spike Jonze

LONDON.- ‘I’m Here’, a robot love story ‘In An ABSOLUT World’, is set in LA and celebrates a life enriched by creativity. The film has already proved to be a huge success after being selected to premiere at the Sundance Film Festival on 21st January this year, and will be screened at the influential Berlinale in mid-February. Ahead of the film’s global consumer launch on 7th March 2010, ABSOLUT will challenge people’s ‘ordinary’ everyday perceptions by bringing to life the notion that, ‘ordinary is no place to be’. Across the UK, billboards and graffiti sites have subtly built intrigue around the collaboration, offering consumers the chance to attend exclusive preview screenings of the 30 minute film ‘in no ordinary places’. The exciting week long programme of activity will commence on Monday 22nd February, focusing on smaller intimate screenings in ‘ordinary’ and ‘everyday’ locations such as bi