Whitney Museum Partners with Foursquare

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NEW YORK, NY.- The Whitney Museum of American Art is partnering with Foursquare on a new custom badge. Foursquare, a location-based mobile platform in which users “check in” at venues using a smartphone app or SMS, allows users to share their location with friends while collecting points and virtual badges. From February 8 through May 31, 2011, Foursquare users can unlock the Whitneyphile badge when they check in two times at the Whitney Museum of American Art (945 Madison at 75th Street) and once at one other location in the badge check-in list (see below). Foursquare users who unlock the Whitneyphile badge may present their smartphones at the front desk to receive $5 admission to the Museum. The badge holder may only redeem the offer once, and the offer is non-transferable. The check-in locations relate to the history and future of the Whitney as well as its founder Gertrude Vanderbilt Whitney and iconic American a