VIENNA.- ‘Since becoming part of the Reed Exhibitions portfolio in 2005 the VIENNAFAIR has become central Europe’s most important international trade fair for contemporary art focussing on CEE/SEE. We are delighted to have been able to contribute so much to this development’, enthused Matthias Limbeck (Dipl.Ing.), Reed Exhibitions Messe Wien’s New Business CEO, commenting on the seven years of success enjoyed by the VIENNAFAIR so far. ‘Now we need to give the art fair the security it requires to continue to develop in the international trade fair sector, because in the future the show will also need to provide support for the development of the domestic gallery segment. Above all, it is vital the immensely beneficial focus on activity in central and south-eastern continues to be expanded upon. The partnership with VF Betriebsgesellschaft mbH is a guarantee for the long-term implementation of the VIEN