The Whitney Launches CLICKISTAN, Online Game Art, to Benefit the Annual Fund


NEW YORK, NY.- In an effort to engage a larger audience with the Whitney’s Annual Fund, the Whitney launches an online art project, to benefit the Annual Fund. Gifts to the Annual Fund are purely philanthropic and support the general operating costs of the Museum—from keeping the lights on to assembling groundbreaking exhibitions. Last winter the Whitney’s Membership and Annual Fund department challenged artists to create an online experience that would encourage micro-donations and illustrate how financial support at every level has a positive impact. To respond to the fundraising challenge, digital artists UBERMORGEN.COM created CLICKISTAN, an online game that invents its own territory—ruled by the click—and celebrates the pixel. Players enter CLICKISTAN and can play a few levels before being asked to make a $1 donation to the Whitney’s