The British Museum Collection Reaches Record Audiences Worldwide


LONDON.- On the occasion of the publication of the Annual Review of 2010/11, the British Museum announces future plans alongside a review of international successes in the last year. Review of 2010/11: • The British Museum remained the most popular cultural attraction in the UK for a fourth year running, receiving 5.8 million visitors in 2010/2011, 4.9% more than in the previous year. • The BM website continued to diversify with the launch in 2010 of a Chinese language version and a version in Arabic, both supported by the World Collections Programme. Online collection records grew to 1.93 million. There are now nearly 800,000 images of the collection available for public consultation on the BM website. About 8.7 million people accessed the main BM website in 2010/11, with 21 million visits overall to all the BM websites. • Popular temporary exhibitions continue to draw in large numbers of visitors, with I