MUMBAI.- The World Land Trust and ethical coloured gemstones mining company, Gemfields, together with Jaguar Land Rover and the Gemological Institute of America (GIA India), have collaborated with ten of India’s top jewellery designers to create a unique ‘pop up’ collection of bespoke Zambian emerald jewellery. Following the success of ‘Emeralds for Elephants’ in London in the summer of 2010, the aim of this collection is to create awareness and raise crucial funds for the conservation initiatives of Wildlife Trust of India (WTI) for the Asian Elephant in India. The headline piece of the collection is a Ganesha sculpture with a 638 carat Gemfields Zambian emerald created by renowned artist, Arzan Khambatta. The collection will be launched in July and will close with a Grand Auction at the Taj Mahal Hotel in Mumbai on 14 October 2011. As India’s farmlands and cities expand, the Asian Elephant is