Art News

NHM of Los Angeles County makes tournament of roses debut with spectacular float

LONDON.- At 8:00 a.m. PST on Monday, January 2, 2012, the Natural History Museum of Los Angeles County’s first-ever float join the 123rd Rose Parade as it begins its world-famous descent down Colorado Boulevard in Pasadena, California. With a television audience of 47 million in the U.S., 28 million viewers internationally, and another 700,000 cheering spectators along the parade route, the invitation from LA INC. The Los Angeles Convention and Visitors Bureau to partner on the City of Los Angeles float could not have come at a more exciting time for the Museum, which opened its new Dinosaur Hall this summer. “The Rose Parade is an iconic event for Los Angeles — the perfect opportunity to show our transformation as we approach our 100th anniversary, and to share our dinosaurs with national and international audiences,” said Dr