Museum of Contemporary Art Announces Record-Breaking Exhibition Attendace

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LOS ANGELES.- The Museum of Contemporary Art announced today that the exhibition Art in the Streets, presented in the first year of MOCA Director Jeffrey Deitch’s tenure at the museum, attracted 201,352 visitors from April 17–August 8, 2011, marking the highest exhibition attendance in the museum’s history. Previous attendance records were set with the museum’s presentations of Andy Warhol Retrospective (2002) and MURAKAMI (2007), which welcomed 195,000 and 149,323 visitors, respectively. With this exhibition, MOCA expects to double its annual attendance this year to 400,000 visitors. “It is my mission to increase MOCA’s attendance and to engage new audiences,” said Deitch. “Art in the Streets reflected a wide array of creative disciplines and local communities, and these record-breaking attendance figures go a long way to doubling the museum’s attendance this year.“ The exhibi