HAMBURG.- The Museum für Kunst und Gewerbe Hamburg is showing the exhibition “Stylectrical – On Electro-Design That Makes History” from 26th August 2011 until 15th January 2012. The exhibition takes a look at the complex process of industrial product design in the context of cultural studies. Once again the Museum is taking up a highly topical and socially relevant subject. The focus is on the design of Jonathan Ive (*1967), Senior Vice President of Industrial Design at Apple, and responsible for creating all of the devices of the California based company. His products are of incomparable popularity on account of their extremely consistent and recognizable design. A quarter of the approximately 400 exhibits are products by Apple, which are shown for the first time in a comprehensive overview. The exhibition traces a retrospective of works as well as of the company’s internal development of design, and provide