LONDON.- British photographer and academic Henry Bond’s first book on photo theory was published in 2009 by The MIT Press—the academic press of the Massachusetts Institute of Technology, Cambridge, Mass., USA. The book—’Lacan at the Scene’—received many positive notices including an endorsement from the formidable philosopher Slavoj Žižek. For his second book, ‘The Gaze of the Lens’—publication date: 01 September, 2011—Bond has chosen to publish with Amazon KDP—Amazon’s Kindle Direct Publishing—a digital self-publishing platform. So why the switch? Bond’s decision to publish with Kindle was driven by two key factors: KDP’s contract offers authors a 70% royalty on sales, as compared with the standard royalty on sales offered by The MIT Press of 5%. The more generous royalty enabled the author to offer the book for sale at a price-point appropriate to the hard-