London’s Cultural Strategy: "We Must Continue to Invest in Creativity" Says London Mayor


LONDON.- The Mayor of London Boris Johnson has called on government and private industry not to turn away from the arts and to continue supporting the capital’s vibrant arts scene as he launched his Cultural Strategy at City Hall. The capital has long been a magnet for talent, new ideas and artistic excellence and as the reality of public funding cuts takes hold, the Mayor is calling on government and business not to forget that London’s creative economy currently generates £18bn a year – vital revenues that the capital and country cannot afford to lose. On the worldwide stage, London is one of the most significant centres of cultural, artistic and intellectual life, with unrivalled collections of art, libraries, historical artefacts and architecture stretching across centuries and continents. At the same time, the city sets cutting-edge trends in contemporary culture, attracting the best and brightest of the world’s talent in the arts, fashion, film, publish