London International Art Fair Successfully Relaunched with New Exhibitors

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Hatchwell Antiques’ Stand at the London International Fine Art Fair (LIFAF) at OlympiaLIFAF Olympia. -  Photo: John Alex Maguire / Rex Features

LONDON.- “The main aisle on the opening night of
LIFAF
was like a conveyor of celebrities and luxury!” exclaimed veteran
Olympia
exhibitor Gordon Watson (London). Excitement filled the air for
the
re-launch of the London International Fine Art Fair (LIFAF) at
Olympia. As
the fair closed its eleven-day run June 13th, it had recorded
28,000
attendees – many of whom were first-time visitors – and strong
sales for
some exhibitors – many of which were to new clients. There was
also
uniform praise from dealers and visitors for the fair’s elegant
new design
and presentation in Olympia’s historic Grand Hall. The thousands
who
streamed in to LIFAF on opening day encountered a dazzling new
fair
design.