Kentucky’s Schmidt Family to Sell Massive (80,000 Items) Coca-Cola Collection

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ELIZABETHTOWN, KY (AP).- In the world of Coca-Cola memorabilia, the Schmidt family’s collection is like the Smithsonian. The most treasured items are from the company’s earliest days in the late 1800s, and some are so rare they don’t even appear at the Coca-Cola Co. museum in Atlanta. And now, they’re all for sale. The family, one of the earliest bottlers of the soft drink, spent years scouring the country for pieces branded with the iconic Coca-Cola name. They opened up a museum to show off their prized collection, but they’re ready to move on and have decided to auction 80,000 items piecemeal, beginning in mid-September. “Some of the pieces that they have in those showcases are beyond belief,” said Allan Petretti, author of “Petretti’s Coca-Cola Collectibles Price Guide,” which is in its 12th edition. “There may be only one or two or three in existence. “This is THE event in the world of Coca-Cola collecting.” The entire collection is valued in the