Investment in museums obviously pays according to 2011 visitor figures announced by ALVA


LONDON.- The Association of Leading Visitor Attractions announced its members’ visitor figures for 2011 today (Monday, March 5, 2012) revealing that new and refurbished museums captured visitor’s imaginations on a local, national and international level. One of largest increases in visitors (141%) was seen by the newly refurbished National Museum of Scotland in Edinburgh, the most visited attraction outside of London. The museum re-opened in July 2011 after a £47million development and welcomed just under 1.5million people to the museum – achieving the museum’s original target of 1 million visitors in less than 4 months. Another Scottish Museum – the Riverside Museum in Glasgow – was also evidently popular with just over 1million visitors going to the spectacular waterfront landmark, designed by internationally-renowned architect Zaha Hadid, between June 21 and the end of the year. The Museum of Liverpool – al