BELGRADE.- This period, viewed from the perspective of clothing culture and development of fashion discourse, is especially interesting in this area, because it is a meeting point of the effects caused by an imposed ideological matrix, characteristic of Yugoslav socialism, contained in the stereotype of the “comrade” with preserved memory of the “lady” stereotype. The fashion discourse of that time was marked by the ambivalence of the non-fashionable comrade, put forward by the ideological propaganda, and the lady’s desire to be fashionable. This clash gradually established a specific view of clothing and fashion, so that we could say that Zagreb is an example of swift assent to the challenges of fashion, despite the ideological rigidity of the politically tailored reality. We can follow the development of fashion and clothing in concordance with the development of social reality, which is determined by the following, highly important historical facts: T