Curate Your Own Membership: A New Approach to Museum Membership at the Whitney


NEW YORK, NY.- Starting this week, the Whitney Museum of American Art is offering a unique, personalized way to become a member of the Museum with its innovative Curate Your Own Membership program. The Museum is inviting new members to custom design their membership, choosing from five series with exclusive benefits, only available at the Whitney. “To our knowledge, the Whitney is the first museum to offer its members a chance to personalize their way of belonging to the institution,” says Kristen Shepherd Denner, the Whitney’s Director of Membership & Annual Fund. “Museum memberships are generally centered on demographics—seniors, students, couples, and so on. By tapping into each individual’s core values and allowing them to customize their benefits, we hope to deliver a bespoke membership that is meaningful to them personally and responds directly