Co-Founders of Frieze Announce Two New Fairs for 2012 to Complement Existing Fair

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LONDON.- Amanda Sharp and Matthew Slotover, the co-founders of Frieze, announced today the launch of two new art fairs; Frieze New York, a contemporary art fair in New York City and Frieze Masters, a fair in London that will give a contemporary perspective on historical art. Both fairs will be launched in 2012 and will complement the existing October fair. Sharp and Slotover said, ‘At Frieze Art Fair, our aim has been to create a unique destination with an atmosphere that is of cultural as well as commercial value. In the tenth year of the fair, we are delighted to take this vision to New York. We are also excited by the challenge of Frieze Masters, where we will apply a contemporary approach to pre-21st-century art. We look forward to building on the fair’s existing relationships with galleries, collectors and curators, and forming some new ones along the way