British Museum Celebrates Success of Public Service Partnership and Looks to the Future

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LONDON.- The British Museum remained the most popular cultural attraction in the UK for a third year running, receiving 5.7 million visitors in 2009/2010, almost 200,000 more than in the previous year. On one day alone the Museum welcomed over 31,500 visitors for the Day of the Dead fiesta on 1 November which was supported by BP. Virtual visitors continue to grow with the first phase of the online database completed in the last year. Collections Online now offers the public access to 1.85 million objects with over 15 million people visiting this resource for general interest and research purposes. Temporary exhibitions continue to draw visitors, with Moctezuma: Aztec Ruler, supported by ArcelorMittal which concluded the Great Rulers series, receiving over 210,000 visitors. The success of Kingdom of Ife: sculptures from West Africa, sponsored by Santander with additional support provided by the A.G. Leventis Foundation, wh