American Pioneers of Color at Galerie Edwynn Houk Zur Stockeregg

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ZURICH.- For its inaugural exhibition, Galerie Edwynn Houk Zur Stockeregg presents AMERICAN PIONEERS OF COLOR, a collection of modern and vintage prints by Stephen Shore, Joel Meyerowitz, and William Eggleston, widely acknowledged as the early masters of color photography in the United States. Their pioneering use of color in the 1970s was a bold departure from the long established tradition of black and white photography, which had dominated the medium from its inception, and laid the foundations for contemporary photography today. Although the technology to produce color prints was widely available as early as the 1940s, for many years black and white remained the only accepted medium for fine art photography. Serious photographers held color in low esteem, seeing it as the language of the family snapshot, the tourist postcard or the consumer