BENTONVILLE, ARK.- Laura Jacobs has been chosen to serve as director of communications for Crystal Bridges Museum of American Art. Jacobs will coordinate and oversee all the marketing, public relations and branding for the museum, as well as coordinating the museum’s social media and internal communications. She also will serve as editor of the museum’s membership magazine, which will be published three times a year. Jacobs came to Crystal Bridges from the University of Arkansas, Fayetteville, where she served in the University Relations office in a variety of capacities since 1998; most recently as senior director of strategic communications. In this capacity, she communicated and collaborated with many university departments, including athletics, student affairs, Information Technology Services, the World Trade Center