Santa Monica, CA.- The Robert Berman Gallery is proud to present “Paid to Play”, an overview of the oft overlooked Southern California artists rooted in illustration, commissioned to create imagery for record albums, magazines, advertisements, et al.  A genre dirtily linked to commercialism but nonetheless full of innovation, technique, artistic expression and speed. “Paid to Play” is on view at the gallery until November 12th and is part of the Pacific Standard Time collaboration, initiated by the Getty, brings together more than sixty cultural institutions from across Southern California for six months beginning October to tell the story of the birth of the L.A. art scene.