Vienna.- The Jewish Museum Vienna is proud to present “Bigger Than Life: 100 Years of Hollywood: A Jewish Experience” on view through April 15th 2012. There can be few places in the twentieth century whose star has risen so steeply and whose name evokes so many expectations as Hollywood. It all began with a group of young central and eastern European Jews who came to the USA to seek a better future. They included Adolph Zukor (Paramount), William Fox, Louis B. Mayer (MGM), Carl Laemmle (Universal) and the Warner Brothers. They arrived in New York on overcrowded immigrant ships at the end of the nineteenth century and two decades later they “invented” Hollywood: the studio system, the stars, and the happy ending. How did they manage this cultural revolution? How did they succeed not only in establishing a whole industry but also in reinventing the American myth?