SAN FRANCISCO, CA.- The San Francisco Museum of Modern Art (SFMOMA) announced the appointment of Jonathan L. Peterson as the museum’s new director of development. Peterson begins his role at SFMOMA on January 18, 2011. Peterson joins SFMOMA after four years as deputy director of development for San Francisco Opera, where he was responsible for contributed income of $35 million annually and managed a department of 28. During his tenure there, he successfully expanded board and volunteer leadership in fundraising; launched Orpheus, a young philanthropists giving society to engage the next generation of donors; increased annual support by 16 percent; and grew membership in the planned giving society by 50 percent over four years. Prior to joining San Francisco Opera, Peterson gained fundraising experience in leadership roles including vice president for development and community engagement for the New World Symphony in Miami Be