LONDON.- The Science Museum, London, unveiled a new brand identity. The new identity, which has been developed by creative agency Johnson Banks, will initially work across a number of customer-facing interfaces including Museum signage, digital channels and internal customer-facing marketing collateral. A supporting external campaign, developed with Total Media and using the tag line ‘Astonishing Science: Spectacular Museum’, will run for two weeks across print, outdoor and digital. Polly Shute, Head of Marketing, said: “Research revealed that our external image did not match our long-term aspirations for the Science Museum brand. Coupled with increased pressure to boost visitor numbers and income, it was clear that there was a need for a strong visual identity to achieve standout in the competitive cultural sector, and to execute this brand consistently across the organisation.” The new identity is part