NEA Announces New Report on How Americans Use Electronic Media to Participate in the Arts

WASHINGTON, DC.- When compared with non-media participants, Americans who participate in the arts through technology and electronic media – using the Internet, television, radio, computers, and handheld devices – are nearly three times more likely to attend live arts events; attend twice as many live arts events; and attend a greater variety of genres of live arts events, according to a report released today by the National Endowment for the Arts and available at www.arts.gov. Audience 2.0: How Technology Influences Arts Participation looks at who is participating in the arts through electronic media, what factors affect their participation, and the relationship between media-based arts activities, live attendance, and personal arts creation. The findings in Audience 2.0 are intended to help arts organizations better understand their audiences’ uses of technology and electronic media. “We are faced with the

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