Metropolitan Museum’s McQueen, Caro, Serra, and "Rooms with a View" Exhibitions Stimulate $908 million

NEW YORK, N.Y.- The Metropolitan Museum‘s concurrent presentation of four acclaimed and widely attended exhibitions in the summer 2011 season—Alexander McQueen: Savage Beauty; Anthony Caro on the Roof; Richard Serra Drawing: A Retrospective; and Rooms with a View: The Open Window in the 19th Century—generated $908 million in spending by regional, national, and international tourists to New York, according to a visitor survey the Museum released today. Using the industry standard for calculating tax revenue impact, the study found that the direct tax benefit to the City and State from out-of-town visitors to the Museum totaled some $90.8 million. (Results of visitor survey are below.) Alexander McQueen: Savage Beauty, on view from May 4 through August 7, 2011, drew 661,509 visitors. Attendance for Anthony Caro on the Roof was 306,542 from April 26 through August 26, 2011, when this survey was completed (the exhibit

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