LOS ANGELES, CA. – The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour … for this dazzling place, industry and dream called H-O-L-L-Y-W-O-O-D. Robert deVico can’t help but laugh at the irony: a 1920s advertisement for his Hollywoodland neighborhood lured homebuyers by promising sylvan hills “above the traffic laden arteries, congestion, smoke and fog of the metropolis” and branded the community with a giant mountainside sign.