London International Art Fair Successfully Relaunches with New Exhibitors

LONDON.- “The main aisle on the opening night of LIFAF was like a conveyor of celebrities and luxury!” exclaimed veteran Olympia exhibitor Gordon Watson (London). Excitement filled the air for the re-launch of the London International Fine Art Fair (LIFAF) at Olympia. As the fair closed its eleven-day run June 13th, it had recorded 28,000 attendees – many of whom were first-time visitors – and strong sales for some exhibitors – many of which were to new clients. There was also uniform praise from dealers and visitors for the fair’s elegant new design and presentation in Olympia’s historic Grand Hall. The thousands who streamed in to LIFAF on opening day encountered a dazzling new fair design, which featured a spectacular entrance, new wall system, new fascia, and a new lighting system, all accented by luxurious and deep pile carpets. In its 37th year, the revamped summer event – organised by

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