PARIS.- At
the premiere of the 17th BMW Art Car
Jeff Koons unveiled and signed his car in front of 300 international VIP
guests
on June 1 in the Centre Pompidou, one of the world’s most prestigious
cultural
institutions for modern and contemporary art. It is the same place where
Roy
Lichtenstein back in 1977 first presented and signed his Art Car. In
the spirit of Calder, Stella,
Lichtenstein, Warhol, BMW announced this year that the 17th Art Car
created by
Jeff Koons will race where the first rolling pieces of art by legendary
artists
raced – at the 24 Hours of Le Mans in France on June 12-13, 2010. Koons’
canvas
is a BMW M3 GT2, which was homologated to compete at this year’s running
of the
world’s most famous endurance race. The public will have the chance to
see the
Art Car free of charge in the Forum of the Centre Pompidou.