LONDON.- Following the success of the ground-breaking inaugural contemporary editions fair Multiplied in 2010 – the first of its type in the UK – Christie’s announced that the salerooms in South Kensington will once again be transformed during Frieze week this year. The fair will be open to the public with free admission from 14-17 October. Wallpaper* is official media partner for Multiplied 2011. Nic McElhatton, Chairman of Christie’s South Kensington comments, “We are delighted to host Multiplied once again this year within the excellent exhibition rooms available at Christie’s South Kensington. Staging such a ground-breaking fair enables us to engage with clients and the art world in a very different way, and it is incredibly exciting to be able to provide an international platform for young and emerging artistic talents.”