Artists Learning to Be Business-Minded at New York Foundation for the Arts

New York’s Museum of Modern Art art project 'Atlantic Pacific' is a nice gift to the city’s subway travelers. For more than a month,  MoMA took over Brooklyn’s Atlantic Avenue/Pacific Street subway station, filling it with replicas of over 50 artworks in the MoMA collection. A true pop-up gallery !

New
York City – Paul Barman thinks his is a great idea for a business: personalized,
hip-hop versions of the traditional Jewish wedding contract, known as the
ketubah, that he writes and sings. He calls them Audioketubah and, at $1,500,
they come in the form of handwritten scrolls and CDs, perfect gifts for a couple
who cannot stomach another set of stemware. Juan Hinojosa makes collages from
found materials like Metrocards and food wrappers, and clothing tags that he
filches from high-end stores. He often brings an attractive female friend along
to distract the staff while he snips off the labels, though he said he has never
actually taken anything of value.

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