LONDON.- ‘I’m Here’, a robot love story ‘In An ABSOLUT World’, is
set in LA and celebrates a life enriched by creativity. The film has already
proved to be a huge success after being selected to premiere at the Sundance
Film Festival on 21st January this year, and will be screened at the
influential Berlinale in mid-February. Ahead of the film’s global consumer
launch on 7th March 2010, ABSOLUT will challenge people’s ‘ordinary’ everyday
perceptions by bringing to life the notion that, ‘ordinary is no place to be’.
Across the UK, billboards and graffiti sites have subtly built intrigue around
the collaboration, offering consumers the chance to attend exclusive preview
screenings of the 30 minute film ‘in no ordinary places’.