NEW YORK, NY.- From Thursday, March 3, to Sunday, March 6, 2011, iPhone-toting visitors to Pulse, SCOPE, VOLTA NY, Fountain, and Moving Image will experience the New York art fairs in a new way thanks to a “next-gen” mobile technology that recognizes artworks. The art fair visitor equipped with the Collectrium mobile app will be able to point her iPhone at any registered artwork exhibited at the fair and: • instantly receive extensive information on the artist and the piece; • add the artwork to “My Collection” favorites; • share with friends via Facebook, Twitter and email; • contact the gallery about the artwork. So, now, no more scribbled notes on postcards and flyers: after exploring the art fairs with the Collectrium iPhone app, the collector can leave with a browsable list of her favorite artworks at the fairs, complete with detailed information on each work, artist, and exhibiting gallery. Even if the collector snaps an unidentified artwork, she can e